There are a lot of websites living shallow, meaningless existences. If we asked your website, “Why are you here?”, what would it say? Does it even know? Do you even know?
What is a successful visit to your business’s website? Do you want people to stay and read? Place an order? Request a quote? Unless you know what you want a visitor to do when they come to your site, you and your web development team will have no way to know when it is successful.
Why do users visit your website? What do they expect to do while they are there? Do you make it easy for them to do their business, or do you hide your best online assets? Identify why your visitors have come to your site and what they want to do while they are there. Then make it easy for them to do it!
What story does your website tell? Building a new website for your business is a chance to craft content that conveys the purpose and priorities of your business. By putting content first in your web development strategy, you focus on what they need to know to say yes to your company.
When you are investing in a new software development project for your business, you expect that the work will be completed on time and on budget. But according to multiple studies, over 50% of software projects fail. What can you do to increase your chances to beat the odds?
You’re ready to start selling your products overseas, or maybe you already are. But the idea of violating the European Union’s internet privacy law is intimidating. Can your small business meet the EU’s demands? What do you need to do to make your company website GDPR compliant so you can do business internationally?
Do individuals have a right to control their online profiles? Should big internet businesses be allowed to secretly collect data on their users? The new California Consumer Privacy Act says “yes” and “they shouldn’t”. Here’s how the law could affect the way you do business by creating a new frontier for internet privacy.
These days, it seems like any time you click to a new website you face a pop-up warning about the company’s privacy policies. Where did all these warnings come from? Does your business need to change its website too?