Every business needs a website these days. Whether you are doing online retail sales, offering personal services, or connecting members across the country, the web is where business is happening. For many small start-up companies, their first web marketing effort is a stand-alone website built on a WordPress template or other DIY platform. But as your organization grows, you may need something more: an integrated web solution that does more of your work for you.
There are countless companies out there who will sell you a prebuilt website that look pretty. But will a template-based website do everything you want, or do you really need a custom website to make your business thrive?
Many business owners see their website as a marketing investment. But a custom-developed web solution is far more than just an online billboard. Here are 5 ways your website could go beyond marketing.
When you spend the money to have a custom website professionally developed, you may hope that the investment will end when the website is pushed live. But to make the most of your effort, you need to commit to regular, well-written content.
What does your website tell potential customers? Every company, from the smallest online shop to large international corporations have a story to tell: something that makes their business unique and attracts clients. But unless you make good use of your online web content, that story could go untold.
Most companies aren’t looking to update their website every year. High-quality web development comes with a price tag, so you want to be sure you’re getting your money’s worth. Here are 5 must-have features for a strong modern website.
PCI compliance is crucial for anyone accepting online orders and payments on their company website. Many small business owners assume their online payment system is secure and protected, but cybersecurity is hardly a "set it up and forget about it" proposition.
PCI Compliance Is Too Big to Ignore
When it comes to online security regarding customer information many small business owners either:
Are you considering accepting online orders and payments on your company's website? As e-commerce becomes an increasingly common way to sell products and services, many small businesses are interested in creating an online store. However, taking your customers' credit card information online carries inherent risk for your company. If credit card fraud occurs and it is determined that your website is not PCI compliant, the cost could put your company out of business.
As a small business owner, you may be thinking about a mobile app. But mobile web development can do many of the same things. Now the question is, “Do you really need an app for that?”
Squarespace and Wix make their money off of small business owners looking to trim their marketing budget by doing a little DIY. There may be a place for user-created websites, but when you’re ready to do business, you’ll need a web developer.
Templates Can Be Overwhelming
If you are running a business, it can be tempting to DIY your web marketing and put your money somewhere else. But even the most popular user-created website programs could leave you scratching your head.