There are a lot of websites living shallow, meaningless existences. If we asked your website, “Why are you here?”, what would it say? Does it even know? Do you even know?

What is a successful visit to your business’s website? Do you want people to stay and read? Place an order? Request a quote? Unless you know what you want a visitor to do when they come to your site, you and your web development team will have no way to know when it is successful.

What story does your website tell? Building a new website for your business is a chance to craft content that conveys the purpose and priorities of your business. By putting content first in your web development strategy, you focus on what they need to know to say yes to your company.

When you are putting together a plan for a new piece of custom software, it can feel like the sky’s the limit. Web-based solutions can solve many problems facing tech-savvy business owners. But if you shoot the moon, you could quickly find that scope creep has broken your budget and put your release far behind schedule.

What is Scope Creep

“Scope creep” is a concept used by project managers in the software industry when the requirements of a job change over the course of the project.

A custom software solution often doesn’t come cheap. While there are strategies to keep the budget low, business owners often must invest in their development team to get the solution they want. So how do you know the money is worth it? How do you measure the ROI of software projects?

When you’re a business owner looking to improve operations through a custom business software project, you have to keep one eye on the bottom line. You need to know the project you need will be delivered on time, and on budget. But over time, it can be easy to let added features or delays push you past your estimate. Here’s what you can do as a business owner to keep your business software project on track.

Are you opening a dozen spreadsheets a day? Is everything boxed into a rigid system that doesn’t flex to meet your business needs? If your current software situation doesn’t feel right, you may be looking for something new. But should buy or build? Does your company need a custom enterprise software, or is there already a proprietary app that does the job?

The modern era of business is all about doing more with less. You want your employees to be more productive without paying them endless overtime. The answer is efficiency. Content management controls on your integrated web solution make your workers more efficient, saving time, effort, and helping to avoid costly mistakes.

Every business needs a website these days. Whether you are doing online retail sales, offering personal services, or connecting members across the country, the web is where business is happening. For many small start-up companies, their first web marketing effort is a stand-alone website built on a WordPress template or other DIY platform. But as your organization grows, you may need something more: an integrated web solution that does more of your work for you.

Have you ever wondered what your marketing contacts think of what you send them? Maybe you want feedback on your latest email marketing campaign. Perhaps you are looking for input on future service offerings. What if you could create a custom calculated survey that worked with your existing customer relationship management and marketing tools?

Tools like MailChimp and SurveyMonkey can be great to get basic information and feedback from your contacts and clients. But sometimes, you need something more tailored to suit your marketing campaign needs.