There are countless companies out there who will sell you a prebuilt website that look pretty. But will a template-based website do everything you want, or do you really need a custom website to make your business thrive?
Many business owners see their website as a marketing investment. But a custom-developed web solution is far more than just an online billboard. Here are 5 ways your website could go beyond marketing.
Seniors and retirees are doing a lot these days. Social clubs, activities, community service projects, and exercise programs fill the calendars of active adults. And that can put a lot on the plates of active adult community managers. Empower the leaders of your community to take on more of the administrative load using the all-in-one community management tool, LifestyleLink.
Once you have committed to creating regular, high-quality content for your website, you have to follow through and create it. At a certain point, every content writer hits a wall or believes that everything has already been done. Here are 10 ways to create new content to keep your website looking fresh.
1. Guide Your Readers to Use Your Product or Service
Guides engage casual readers. Consumer wish lists, beginner’s guides, how-to blogs, and buying guides help your readers understand what your industry is about and how to engage in it.
When you spend the money to have a custom website professionally developed, you may hope that the investment will end when the website is pushed live. But to make the most of your effort, you need to commit to regular, well-written content.
You’ve heard content is king on the web. You know that you need to produce regular, high-quality, and SEO conscious content if you want your web marketing efforts to bear fruit. But how do you know what to write? Here are 5 tips about developing a web content strategy.
What does your website tell potential customers? Every company, from the smallest online shop to large international corporations have a story to tell: something that makes their business unique and attracts clients. But unless you make good use of your online web content, that story could go untold.