There are a lot of websites living shallow, meaningless existences. If we asked your website, “Why are you here?”, what would it say? Does it even know? Do you even know?
Have you ever visited your website with your user in mind? How do they know where to go, or what they can do while they are there? By considering user experience in the website development process, you can make your website more pleasant and get more customers.
How did you communicate with your last web development company? If you had a question for your designer or needed to review your content, where would you go? At Provisio Technology Solutions, we want to make it easy for you to stay on top of your web development project.
Communication Is Crucial
When it comes to marketing, it is crucial to make sure everyone is on the same page. Branding, imagery, colors, layout – everything needs to be coordinated. It is just as important that you and your web developer communicate about your company’s needs behind the scenes.
Do you feel like your website needs to attend a web counseling service support group? In this blog post, we'll meet UU, an under-utilized website with huge potential that isn't being taken advantage of. We'll see how Provisio Technology Solutions can create a plan to make full use of everything your website can do for you.
To make the most of their web marketing budget, small business owners need a basic understanding of SEO and how keywords work. This blog series has already showed you how modern keywords work and where they are most effective. Now, you will learn how keywords can work together to push your SEO even higher.
As a business owner getting ready for a website overhaul, you need to know how to make the most of your web marketing dollars. In the last post, you learned how modern keywords work. Now you'll see where your keywords work best.
If you are a business owner preparing for a website update, there are some SEO basics you should know. Getting your head around SEO starts with understanding keywords and how their use has changed over time.
What Are Your Top Keywords?
To start, you and your marketing team will need to decide on your top keywords. These are the words and phrases prospective clients are likely to use to find your business. They may include your business name, products and services, geographic terms, and frequently searched terms related to what you do.
As a business owner, you probably hear a lot about SEO these days. If you had your website professionally designed, you may think you've got it handled. But if you don't keep your website programing and content updated, your SEO could be out of date.
SEO is one piece of an Internet marketing puzzle involving everything from the words you use to the programing behind the scenes. When you talk to a marketing strategist, they will often talk about SEO as if it is a magical formula, but it's not.
No matter what content management system you use to manage your website, there are going to be updates from time to time. Unless you are regularly adding content, those necessary updates may be out of sight, out of mind. But ignoring website updates can lead to big security risks. Find out how to keep everything up to date and safe both for you and your readers.
You've invested a lot of money into your website. You've gotten everything just right – layout, pictures, content. You've successfully launched the site and you're done, right? Wrong.
As much as busy professionals might like to, you can't just leave a website alone and expect it to continue to provide a return on its investment. That would be like paying a graphic designer to create a newspaper ad for your business, but never putting it in any papers! You need to keep it fresh.