When's the last time you had a one-to-one meeting with your website? Business owners who rely on referal marketing know the one-to-one meeting builds relationships that lead to high-value clients. Your website is no different. Schedule a one-to-one with your website today.
For referral marketing, nothing beats the one-to-one meeting. You get to sit down with referral partners to grow your business. You can learn in-depth information about how they can work for you.
Your referral partners and your website are a lot alike. Each has an audience with needs you can meet. Each intends to pass business to you. And each needs information about you to do the job better. As you plan out your one-to-ones for 2016, make sure to schedule one with your website.
Who Are Your 10 Most Recent Clients?
Who are your clients and where do they come from? What makes them ideal, or not ideal? If any of these clients came to you through your website, how did they find you?
If your website isn't the source for you most recent clients, ask yourself why not. There could be something in your website's structure, layout, or content that is making it hard for potential clients to find you, or even turning them away. A one-to-one with your website can help identify these tripping points so you can smooth out the bumps.
Who Are the Top 3 in Your Contact Sphere?
Your contact sphere contains the types of people you most want to meet to grow your business. Ask your website who it is reaching and who its target audience is. If it isn't your ideal clients (or referral partners who can bring ideal clients to you), it may be time to make a change.
What 3 Professions Would Round Out Your Contact Sphere?
Who do you need to know to do your work better? What kinds of people will give you the best work? And how can you use your website to reach them? Take some time to identify your top synergies and create high-quality web content that speaks to those professionals' needs.
How Can I Get More Referral Business From You?
How hard is your website working for you? Are there systems, pages, or content you could add to make your website a more effective tool in building referral business? Use your one-to-one to look at what your website needs to do its job better.
Some of these conversations can be awkward, especially if you aren't seeing the returns you were hoping for from your relationship with your website. It's nice to have someone there who speaks your website's language to make the conversation go more smoothly.
The web developers at Provisio Technology Solutions are website whisperers. They can mediate your one-to-one meeting with your website and help you create solutions for any miscommunication. Contact Provisio Technology Solutions today to schedule your website one-to-one.