If you are a business owner going through a website overhaul, you can be easily overcome by all of the recommendations for search engine optimization. While there are some things only a developer can do, there are some easy steps that every CEO can do to improve the on-page SEO of their content.
Start With Keyword Research
Individual keywords themselves may no longer be enough to drive search engine traffic to your website, but it is still the right place to start. You need to know what terms are popular and how your target audience searches for what you do. Ultimately, your goal is to connect your content with the very keywords people type into the search box.
Research Topics and Themes, Not Just Keywords
Resist the urge to limit yourself to single keywords. Instead explore your keyword themes. Look for secondary keywords that are related to each core concept. When people talk about your topic, what words do they use to describe it? Think of keyword phrases and related terms as the supporting cast members who help your star keywords shine.
Use Natural Language and Variations
The days of cryptic internet speech are over. As you research keyword phrases, identify other common ways searchers refer to your topic, and include these in your content when appropriate. Semantic keyword research can help you identify variations in how users refer to what you do and help you build a robust web of related terms and semantic keywords you might not have thought to build in to your content.
Answer as many questions as you can
Good content isn’t just about keywords. It answers questions. By giving thoughtful answers to the questions potential customers are asking, your content will be semantically relevant to the top searches in your industry. Remember that a search engine is trying to give users an answer to their questions. A top ranking for any search query means the search engine believes your content is the best answer to the question posed. Make it your goal to answer questions in a way that offers a better user experience than the competition.
Put Important Content Front and Center
Your most important content should be highlighted in places that are most visible and accessible to readers and search engines alike. Avoid footers and sidebars for important content. Instead put your most important content at the top of your text body to get your readers’ attention.
Use Structure to Your Advantage
Headers, paragraphs, lists, and tables all provide structure to content so that search engines understand what topic you are targeting. By using headings, bulleted lists, and short, focused paragraphs, you can signal to search engines what you webpage is really about.
Provisio Technology Solutions is a web development company with a team of designers ready to make the most of your website. If you are ready for a website overhaul, contact Provisio today to schedule a meeting.