Would your website join a web counseling service support group? In this blog post, we will meet Confused, a website without a purpose, and find out what Provisio Technology Solutions can do for confused websites.
Hi, my name is Confused.
“I just don’t know what I’m supposed to do. People come by, but they don’t stay for long. They never seem to know what to do once they get here. I try to get them to stay, but I just don’t know what I’m supposed to tell them. I tried pop-ups and flashing stuff, but that seemed to make people leave even quicker. I’m just so confused.”
Provisio Web Counseling Helps Confused Websites Find Their Purpose
Every website needs to answer one key existential question: “Why am I here?” Just like your business – and your life – your website should have a purpose. Everything it says and does should support that purpose. If you are confused about your website’s purpose, you can be sure your visitors will be too.
When we are helping troubled websites, Provisio web counselors help them get clear on their purpose. Then we infuse that purpose in every part of your website's new build, from the meta-data to the headings.
Do you think your website is confused?
If you aren’t sure if your website is confused, ask yourself:
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Do people know your distinctive business proposition within 10 seconds of viewing your home page?
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What does a successful visit look like?
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What are your keywords?
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Are you using your keywords correctly?
What to Do if You Own a Confused Website
The solution to a confused website isn’t just more text. In rewriting your content, we will avoid ambiguity. We want to be clear and concise. Every word on the page should point your reader back to the main purpose of the site. When writing the content for your web pages, we want to choose keywords and phrases that readers understand immediately and leave no room for misinterpretation.
While keywords are important, the message and purpose of your website can also be conveyed with imagery, branding, and a site map that clearly directs people where they need to go. Most people are visual, and they respond to imagery and easy-to-read headlines. We put your website’s purpose front and center – in words and images – so people know what they are doing there immediately.
At Provisio Technology Solutions, our web counselors help a lot of confused websites. We can help clarify your website’s purpose and making sure it is immediately understandable to clients. If you are struggling with a confused website, schedule an appointment with a web counselor today. We will help your website become a functional part of your marketing family.