Most companies aren’t looking to update their website every year. High-quality web development comes with a price tag, so you want to be sure you’re getting your money’s worth. Here are 5 must-have features for a strong modern website.
1. Visually Appealing Design
What is the first thing your users see when they click on your website? Web design has changed through the years. Advancements in web development have pushed images and moving parts forward, and made blocks of keywords irrelevant. If your website looks more like a newspaper than a fashion catalog or garden magazine, it may be time to update to a visually appealing design.
2. SEO Minded, Natural Sounding Content
What does your website say about you and your business? The current generations of search engines are able to pull keywords and key phrases from your website text. That means your web content can sound natural and be easy to read. If your website sacrifices readability for search engine optimization, it may be time for a rewrite using SEO minded, natural sounding content.
3. Clear Navigation Using a Transparent Site Map
Once your users find you, it should be as clear as possible where they should go next. Modern websites use transparent site maps to make it easy for users to navigate through web pages and find what they are looking for. Floating contact buttons, pop-up live chats options, and click through phone numbers all help turn browsers into clients. If your website feels like a labyrinth of content, you may need to adopt clear navigation and a transparent site map.
4. Secure Customer Payment Portal
Whether you are running an e-commerce retail business or are a service provider who accepts client payments online, cyber-security and PCI compliance should be a top priority in your next website. A customized and integrated customer payment portal will allow secure online payments without causing users to click away from your site. If your shopping cart sacrifices security for aesthetics, it is time to upgrade to a secure customer payment portal.
5. Proper Encryption and Back End Support
Cyber security doesn’t end at your shopping cart. Increasingly, web users want to feel safe from beginning to end. The last generation of websites used https encryption only when privacy was an issue. But since Google Chrome began warning users that web pages are not secure earlier in 2017, proper encryption has become a must.
But cyber-security doesn’t end when your website goes live. A successful modern website requires a commitment to updates and maintenance. You need ongoing back end support that keeps your website up to date and protected against cyber assaults. At Provisio Technology Solutions, our web developers are ready to help you build and maintain a custom website that marries beautiful design with cutting edge cyber security. We will help you build a strong modern website that will take your business to the next level. Contact us for an assessment today.