Everyone knows Google, but you may not know the important role cyber-security firms like Symantec play in keeping your business’s website up and running. When these two giants go head-to-head on Internet security, it could mean trouble for your company.
Squarespace and Wix make their money off of small business owners looking to trim their marketing budget by doing a little DIY. There may be a place for user-created websites, but when you’re ready to do business, you’ll need a web developer.
Templates Can Be Overwhelming
If you are running a business, it can be tempting to DIY your web marketing and put your money somewhere else. But even the most popular user-created website programs could leave you scratching your head.
Since January 2017, Google Chrome has begun warning users when they visit websites that are “Not Secure”. Find out what the warning means, and what you can do to fix it on your company website.
When it comes to web marketing, the last thing a business owner wants is a third party scaring away visitors. But if you haven’t taken some steps toward cybersecurity, you could be seeing just that.
Yahoo’s most recent security breach could have far-reaching consequences, even to former users. Find out if you could be hacked because of an old, dormant Yahoo account.
Since 2013, Yahoo has announced no fewer than four massive security breaches. And that has led to “incident fatigue” among users. Chris Boyd, of Malwarebytes told The Register:
You may think only big corporations need full databases on their websites. But even small businesses can benefit from the added functionality a database can provide. Before writing it off as extravagant, consider how much work your website could be doing for you.
Websites sometimes get a bad wrap. Some business owners seem to think that a website is nothing but an online business card or advertisement. These same people often complain that they don’t see a return on the investment they put into keeping their website looking sharp.
Have you ever visited your website with your user in mind? How do they know where to go, or what they can do while they are there? By considering user experience in the website development process, you can make your website more pleasant and get more customers.
How did you communicate with your last web development company? If you had a question for your designer or needed to review your content, where would you go? At Provisio Technology Solutions, we want to make it easy for you to stay on top of your web development project.
Communication Is Crucial
When it comes to marketing, it is crucial to make sure everyone is on the same page. Branding, imagery, colors, layout – everything needs to be coordinated. It is just as important that you and your web developer communicate about your company’s needs behind the scenes.
Did you know that websites expire? Like an old chocolate bar, you might still be able to use an outdated website, but it won’t be as good as it was when it was new. Find out why a fresh website should be part of your 2017 marketing plan.
Websites should come with expiration dates. Okay, they won’t stop working (unless your hosting doesn’t renew), but if you let your website sit on the shelf too long it won’t do everything it could to help you build your business.