As a business owner getting ready for a website overhaul, you need to know how to make the most of your web marketing dollars. In the last post, you learned how modern keywords work. Now you'll see where your keywords work best.
If you are a business owner preparing for a website update, there are some SEO basics you should know. Getting your head around SEO starts with understanding keywords and how their use has changed over time.
What Are Your Top Keywords?
To start, you and your marketing team will need to decide on your top keywords. These are the words and phrases prospective clients are likely to use to find your business. They may include your business name, products and services, geographic terms, and frequently searched terms related to what you do.
As a business owner, you probably hear a lot about SEO these days. If you had your website professionally designed, you may think you've got it handled. But if you don't keep your website programing and content updated, your SEO could be out of date.
SEO is one piece of an Internet marketing puzzle involving everything from the words you use to the programing behind the scenes. When you talk to a marketing strategist, they will often talk about SEO as if it is a magical formula, but it's not.
If you are running a small business, you understand the importance of protecting your online information. Before you spend thousands of dollars on server security, take the time to shore up your weakest link: your employees.
The more your business does online, the more important cybersecurity becomes. Whether you are accepting payments, granting access to a full database, it is up to you to protect your clients and your business assets. Here are a few ways you can do more for cybersecurity.
When it comes to online security, a strong password is key to driving away would-be hackers. Far too often, small businesses have lax password security for their staff and their online databases. That leaves the information vulnerable to attack.
2015 was a year of astonishing website hacks. From major companies like Experian to social media networks like Twitter, and even the IRS, everyone seems to be having data hacks. Small businesses might try to fly below the radar, but that's a problem. Here's why cybersecurity matters to small businesses.
As a small business owner, you may find comfort in obscurity. You might believe that your company is too small to be the victim of a data breach, or that you have nothing the hackers want.
No matter what content management system you use to manage your website, there are going to be updates from time to time. Unless you are regularly adding content, those necessary updates may be out of sight, out of mind. But ignoring website updates can lead to big security risks. Find out how to keep everything up to date and safe both for you and your readers.