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Why a Custom CRM Delivers a Strong ROI for Your Business

Relationships are the foundation of your company, and how you manage them will decide your success and the financial return you get for your efforts. Customer relationship management (CRM) software facilitates the development of effective, long-term connections with customers or clients, but not all CRMs are made equal. Moreover, few (if any) "out-of-the-box" CRMs cater to a company's specific demands or needs, whether it's a large corporation, a startup, or a small firm.