If you are a business owner preparing for a website update, there are some SEO basics you should know. Getting your head around SEO starts with understanding keywords and how their use has changed over time.
What Are Your Top Keywords?
To start, you and your marketing team will need to decide on your top keywords. These are the words and phrases prospective clients are likely to use to find your business. They may include your business name, products and services, geographic terms, and frequently searched terms related to what you do.