What story does your website tell? Building a new website for your business is a chance to craft content that conveys the purpose and priorities of your business. By putting content first in your web development strategy, you focus on what they need to know to say yes to your company.
You've invested a lot of money into your website. You've gotten everything just right – layout, pictures, content. You've successfully launched the site and you're done, right? Wrong.
As much as busy professionals might like to, you can't just leave a website alone and expect it to continue to provide a return on its investment. That would be like paying a graphic designer to create a newspaper ad for your business, but never putting it in any papers! You need to keep it fresh.