What does your website tell potential customers? Every company, from the smallest online shop to large international corporations have a story to tell: something that makes their business unique and attracts clients. But unless you make good use of your online web content, that story could go untold.
To make the most of their web marketing budget, small business owners need a basic understanding of SEO and how keywords work. This blog series has already showed you how modern keywords work and where they are most effective. Now, you will learn how keywords can work together to push your SEO even higher.
If you are a business owner preparing for a website update, there are some SEO basics you should know. Getting your head around SEO starts with understanding keywords and how their use has changed over time.
What Are Your Top Keywords?
To start, you and your marketing team will need to decide on your top keywords. These are the words and phrases prospective clients are likely to use to find your business. They may include your business name, products and services, geographic terms, and frequently searched terms related to what you do.
As a business owner, you probably hear a lot about SEO these days. If you had your website professionally designed, you may think you've got it handled. But if you don't keep your website programing and content updated, your SEO could be out of date.
SEO is one piece of an Internet marketing puzzle involving everything from the words you use to the programing behind the scenes. When you talk to a marketing strategist, they will often talk about SEO as if it is a magical formula, but it's not.
You've invested a lot of money into your website. You've gotten everything just right – layout, pictures, content. You've successfully launched the site and you're done, right? Wrong.
As much as busy professionals might like to, you can't just leave a website alone and expect it to continue to provide a return on its investment. That would be like paying a graphic designer to create a newspaper ad for your business, but never putting it in any papers! You need to keep it fresh.