When starting a new web project for your business, it’s easy to focus on the way you want the website to look and fail to give adequate thought to your users. The user is the most important part of any web development project. Your web app or site can have the most beautiful design and function, but if the user's experience isn't great, then all that hard work is for nothing.
UX and UI: these two terms are often used interchangeably, but they mean very different things. UX design is short for "user experience design", while UI stands for "user interface design".
At the most fundamental level, the user interface (UI) is the series of screens, pages, and visual elements—things like buttons and icons—that allow a person to interact with a website, product or service.
Do you really understand the overall purpose of your project? Asking questions about the big picture helps create the user stories that will guide the entire development process.
Have you ever visited your website with your user in mind? How do they know where to go, or what they can do while they are there? By considering user experience in the website development process, you can make your website more pleasant and get more customers.