The Importance of Good UI Design
We looked at the importance of UX design, and now we will cover UI design and why it is essential for engaging with your customers. While UX design refers to the quality of experience a user has interacting with your website, UI represents the features of your site that allow a user to interact with it. It includes the basic design elements that are required for a person to navigate your site and make decisions. For example, let’s say you are downloading a white paper from a website.