Why do users visit your website? What do they expect to do while they are there? Do you make it easy for them to do their business, or do you hide your best online assets? Identify why your visitors have come to your site and what they want to do while they are there. Then make it easy for them to do it!
You’re ready to start selling your products overseas, or maybe you already are. But the idea of violating the European Union’s internet privacy law is intimidating. Can your small business meet the EU’s demands? What do you need to do to make your company website GDPR compliant so you can do business internationally?
Do individuals have a right to control their online profiles? Should big internet businesses be allowed to secretly collect data on their users? The new California Consumer Privacy Act says “yes” and “they shouldn’t”. Here’s how the law could affect the way you do business by creating a new frontier for internet privacy.
These days, it seems like any time you click to a new website you face a pop-up warning about the company’s privacy policies. Where did all these warnings come from? Does your business need to change its website too?
Chances are, if you have ever tried to add a plugin on your website or had trouble with a social media site, you’ve gotten a message telling you needed an API. But what are APIs anyway? And why does it seem like every app and website needs them?
Every business needs a website these days. Whether you are doing online retail sales, offering personal services, or connecting members across the country, the web is where business is happening. For many small start-up companies, their first web marketing effort is a stand-alone website built on a WordPress template or other DIY platform. But as your organization grows, you may need something more: an integrated web solution that does more of your work for you.
There are countless companies out there who will sell you a prebuilt website that look pretty. But will a template-based website do everything you want, or do you really need a custom website to make your business thrive?
Many business owners see their website as a marketing investment. But a custom-developed web solution is far more than just an online billboard. Here are 5 ways your website could go beyond marketing.
When you spend the money to have a custom website professionally developed, you may hope that the investment will end when the website is pushed live. But to make the most of your effort, you need to commit to regular, well-written content.
What does your website tell potential customers? Every company, from the smallest online shop to large international corporations have a story to tell: something that makes their business unique and attracts clients. But unless you make good use of your online web content, that story could go untold.