Good user experience (UX) is critical, but how much can a poor e-commerce user experience cost you sales? According to research, well-designed sites can see more than 200% higher visit-to-order conversion rates than poorly designed ones.
When starting a new web project for your business, it’s easy to focus on the way you want the website to look and fail to give adequate thought to your users. The user is the most important part of any web development project. Your web app or site can have the most beautiful design and function, but if the user's experience isn't great, then all that hard work is for nothing.
We’ve recently covered what makes good UX and UI design, and when it comes to designing websites, sometimes less is more. With a few simple improvements you can refresh your website and improve usability at the same time. Several subtle, seemingly small, things can take a good web design and make it great. At Provisio, make sure these little things don’t get overlooked when planning a design. Here are a few examples of simple but effective components we use to help elevate your site’s design while also improving usability for visitors.
We looked at the importance of UX design, and now we will cover UI design and why it is essential for engaging with your customers. While UX design refers to the quality of experience a user has interacting with your website, UI represents the features of your site that allow a user to interact with it. It includes the basic design elements that are required for a person to navigate your site and make decisions. For example, let’s say you are downloading a white paper from a website.
We have covered the difference between UI and UX, so now let’s take a look at why good design is so important. The user experience (UX) refers to the quality of experience a user has interacting with your website or application. All aspects of this interaction contribute to the UX. It is the good or bad feeling a person gets after using your company’s site or service.
UX and UI: these two terms are often used interchangeably, but they mean very different things. UX design is short for "user experience design", while UI stands for "user interface design".
At the most fundamental level, the user interface (UI) is the series of screens, pages, and visual elements—things like buttons and icons—that allow a person to interact with a website, product or service.