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If you are a business owner preparing for a website update, there are some SEO basics you should know. Getting your head around SEO starts with understanding keywords and how their use has changed over time.

What Are Your Top Keywords?

To start, you and your marketing team will need to decide on your top keywords. These are the words and phrases prospective clients are likely to use to find your business. They may include your business name, products and services, geographic terms, and frequently searched terms related to what you do.

If your company is looking to update its online image and functionality, chances are you started your Internet search for a local web designer or web developer. But what's the difference? Are the two terms interchangeable? While design is important, a good web designer isn't enough to turn your adequate website into a multi-functional web portal for clients and staff. For that, you need a web developer.