Since January 2017, Google Chrome has begun warning users when they visit websites that are “Not Secure”. Find out what the warning means, and what you can do to fix it on your company website.
When it comes to web marketing, the last thing a business owner wants is a third party scaring away visitors. But if you haven’t taken some steps toward cybersecurity, you could be seeing just that.
How did you communicate with your last web development company? If you had a question for your designer or needed to review your content, where would you go? At Provisio Technology Solutions, we want to make it easy for you to stay on top of your web development project.
When it comes to marketing, it is crucial to make sure everyone is on the same page. Branding, imagery, colors, layout – everything needs to be coordinated. It is just as important that you and your web developer communicate about your company’s needs behind the scenes.
What if there were a support group for websites? A place for them to get together and talk about their problems? As web developers there are certain “personalities” of troubled websites that we at Provisio see again and again. We understand their problems, and we know how to help. Over the next several blogs, we’ll introduce you to some of the troubled websites that are part of our web counseling services.
If you are a business owner going through a website overhaul, you can be easily overcome by all of the recommendations for search engine optimization. While there are some things only a developer can do, there are some easy steps that every CEO can do to improve the on-page SEO of their content.
As a business owner getting ready for a website overhaul, you need to know how to make the most of your web marketing dollars. In the last post, you learned how modern keywords work. Now you'll see where your keywords work best.
If you are a business owner preparing for a website update, there are some SEO basics you should know. Getting your head around SEO starts with understanding keywords and how their use has changed over time.
To start, you and your marketing team will need to decide on your top keywords. These are the words and phrases prospective clients are likely to use to find your business. They may include your business name, products and services, geographic terms, and frequently searched terms related to what you do.
As a business owner, you probably hear a lot about SEO these days. If you had your website professionally designed, you may think you've got it handled. But if you don't keep your website programing and content updated, your SEO could be out of date.
SEO is one piece of an Internet marketing puzzle involving everything from the words you use to the programing behind the scenes. When you talk to a marketing strategist, they will often talk about SEO as if it is a magical formula, but it's not.
If success in your business means crowded events or sold-out seminars, you may be giving a lot of money away to online ticket sales companies like Eventbrite. But what if you could move ticket sales and event management in house? How much money would you save by having a website that could do the work for you?
When your business model depends on recruiting customers to attend events, every ticket is part of your bottom line. Whether you are booking concerts, scheduling seminars, or facilitating networking meetings, you make your money based on how many people show up.
Are you using Microsoft Excel spreadsheets to manage your business, track client details, or monitor deadlines? Do you find yourself, or your staff, losing information among a sea of cells and numbers? What if there were a better way?
Imagine you have been given a fancy gift. You unwrap the package to discover it is an expensive, designer suit, but it’s entirely the wrong size and style. It doesn’t work for you at all. Unfortunately, some businesses feel that way about their website. They pay thousands of dollars to companies and receive a finished package months later, but it isn’t the website they want.
How is your database? Do you have good systems in place to manage errors and duplicate entries, or is someone at your business still making corrections by hand? Manual database management can be messy and leave a lot of clutter behind.
If you have a successful business, you have to manage a lot of information. From lead generation, to client data, to inventory, every company has data it has to keep track of. Most business owners implement databases to keep all of their data together. But manual databases have their limitations.
You wouldn't ask a contractor to build your house without a blueprint from an architect. Doing so would run the risk of the walls falling in or the foundation crumbling. But far too many small business owners make the make this same mistake when it comes to their websites. They start building without a website blueprint to guide them.